Thursday, August 24, 2017

There's a "Society of Beer Drinking Ladies" and it Just Filed Trademark Applications for its Name & Logo

If you're a lady and you like drinking beer, these trademark applications are for you.

On August 18th, the Society of Beer Drinking Ladies, Inc., a corporation based in Toronto, Ontario (who else but the Canadians, eh?), filed two federal trademark applications with the United States Patent and Trademark Office - one for the name SOCIETY OF BEER DRINKING LADIES and one for the logo seen below.
Both applications cover the same, rather expansive, list of goods and services, including:
  • Beer (Class 32);
  • Restaurant and bar services (Class 43);
  • A website providing information on beer (Class 42);
  • Bags (Class 18);
  • Drinking glasses (Class 21); and
  • A variety of clothing items (Class 25).
According to the applications, the Society has been providing drinking glasses, the website, and clothing items in the United States since 2014. The filing basis of the goods and services in Classes 18, 32, and 43 suggest the Society is not selling those goods or rendering those services in the United States yet but has a bona fide intention to do so in the near future.

According to my quick search, these are the first United States trademark applications filed by the Society of Beer Drinking Ladies, Inc. According to the group's Facebook page, it is about "bringing ladies together for good times and craft beer." Sounds like a worthy cause to me.

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