MillerCoors, LLC might be moving into the bar and restaurant space according to a recent trademark filing at the U.S. Patent and Trademark Office. On January 28th, the company filed a federal trademark application for COORS.
What does that mean? It means MillerCoors has developed some sort of plan to move into the bar or restaurant space (the bona fide intention requires more than just an idea for use). I wouldn't be surprised to see the company announce the opening of a bar or restaurant location sometime within the next year.