Tuesday, September 29, 2015

BUD LIGHT APPLE Coming to the U.S.?

On September 23rd, Anheuser-Busch, LLC filed a federal trademark application for BUD LIGHT APPLE as it relates to "[f]lavored beers." Sound delicious?
Apparently (and according to the Internet), Bud Light Apple is currently available outside of the United States and can be found in Canada. This is consistent with Anheuser-Busch's filing basis for this U.S. application. Anheuser-Busch filed this as a intent-to-use application, meaning it is not using this trademark in the United States yet, but alleged priority in this name based on a foreign use of the mark under 44(d) of the Trademark Act.

Given this recent trademark filing, it appears this flavored beer will be making its way into the United States within the next year or so. More information on this strange concoction can be found here and here.

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