Tuesday, September 8, 2015

Playboy Files Trademarks for Possible New Logos

On September 3rd, Playboy International Enterprises, Inc. filed eight different federal trademark applications, six of which were for the logo below.
The goods and services covered under these applications ranged everywhere from electronic cigarettes and tobacco, to a variety of clothing and apparel, barware items, athletic bags and backpacks, jewelry, and mobile applications.  

The other two trademark applications were for the logo below.
The goods and services listed under these two applications related to entertainment services in the form of video games, web-based applications, nightclubs, and social entertainment events.

Do these applications signal new logos for Playboy? Maybe. Playboy filed each of these applications on an intent-to-use basis, meaning the company is not using these logos in commerce yet but has a bona fide intention to do so in the near future.

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