Tuesday, January 26, 2016

What is Paramount's Alphaworld?

Is Paramount Pictures Corporation planning a large retail center and theme park? A federal trademark application filed by the company on January 21st suggest it might be. And the name would be ALPHAWORLD.
Paramount filed this trademark application in three different classes for:
  1. Retail store and shop services featuring gifts (Class 035);
  2. Leasing of shopping mall space within or adjacent to a theme park, namely, restaurants, nightclubs, retail shops, boutiques and movie theaters (Class 036); and
  3. Amusement park and theme park services; Entertainment in the nature of an amusement park ride; Entertainment services in the nature of an amusement park attraction, namely, a themed area; Entertainment services in the nature of an amusement park show; Entertainment services, namely, arranging and conducting special events at an amusement park; Entertainment services, namely, arranging for ticket reservations for amusement park attractions; Provision of information relating to amusement park shows (Class 041).
Sounds like a Disney World or Universal Studios to me. According to Wikipedia, Paramount Parks once owned and operated five theme parks in North America, including the popular King's Island near me in Cincinnati. Currently, the company has proposed theme parks in Spain, South Korea, and the UK, but nothing in the United States (but maybe this application indicates otherwise).

Paramount Pictures Corporation filed this trademark application on an intent-to-use basis, so there is no guarantee Paramount's Alphaworld will open in this country. However, that basis does indicate the company has a bona fide intention to open such a park and is taking tangible steps in that direction (creating a business plan, looking for sites, speaking with developers and vendors, etc.).

This is the second theme park application I have blogged about, with Steve Erwin's Australia being the other. That trademark application, filed in July 2015, is still alive.

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